Welcome to Leaders By Design

The Power of Informed Leadership

Strategic, research-driven, and personalized executive coaching

Welcome to Leaders By Design

The Power of Informed Leadership

Strategic, research-driven, and personalized executive coaching

Transformative Coaching Based on Research and Experience

Leadership isn’t just instinct—it’s a skill that can be developed through proven models, metrics, and methodologies tailored for senior executives. At Leaders By Design, our coaching is grounded in rigorous research and decades of real-world experience. Co-founders Peter J. Dean and Molly D. Shepard bring a unique blend of insight and expertise, delivering high-impact coaching that’s both strategic and deeply personalized.

Molly Shepard and Peter Dean - Leadership by Design

Peter J. Dean, MS, Ph.D. and
Molly D. Shepard, MS, MSM

Molly D. Shepard and Peter J. Dean help C‑suite executives and Boards navigate the challenges and opportunities of leading today’s complex global workplaces. Drawing on decades of experience coaching and advising senior leaders, they apply affirmative leadership principles to inspire employees, strengthen Board and team relationships, and drive positive results.

Molly D. Shepard, MS, MSM

Molly D. Shepard, Partner at Leaders By Design, is a dynamic leader with over 30 years of empowering executives and transforming organizations. With a wealth of experience in leadership development, executive coaching, and career strategy, Molly has dedicated her career to guiding leaders to unlock their full potential and achieve meaningful impact. A sought-after keynote speaker and moderator, she inspires audiences with her forward-thinking insights and commitment to creating lasting change. Passionately advocating for senior women in business, Molly has made it her mission to break down barriers, amplify voices, and create pathways for women to rise, thrive, and lead with confidence and purpose at the highest levels.

Peter J. Dean, MS, Ph.D.

Peter J. Dean, Partner at Leaders By Design, is a visionary in leadership development with over 30 years of shaping the potential of executives and organizations worldwide. As a trusted advisor to Fortune 500 companies, Peter brings a rare blend of academic excellence and real-world impact. He has held influential roles at The Wharton School, Fordham University, and the University of Iowa, where his thought leadership has inspired the next generation of leaders. With a Ph.D. in Learning Psychology and Human Resource Management, Peter’s lifelong mission is to elevate leadership through insight, purpose, and transformation. His work has earned him multiple teaching awards and a reputation for empowering leaders to drive meaningful change.

News from Leaders By Design

How to Give Effective Feedback

How to Give Effective Feedback

May 7, 2025   |   Peter J. Dean, Ph.D.

Fostering a culture of constructive feedback is essential for leaders who want to drive both personal growth and organizational success.

Leaders Never Stop Learning

Leaders Never Stop Learning

April 28, 2025   |   Peter J. Dean, Ph.D.

Great leaders must continually learn—no matter how experienced—to stay effective and responsive as their responsibilities grow. To ensure learning isn’t left to chance, a deliberate leadership strategy should intentionally combine training, development, and education.

5 Strategies for Leaders to Foster Personal Worth in the Workplace

5 Strategies for Leaders to Foster Personal Worth in the Workplace

April 11, 2025   |   Peter J. Dean, Ph.D.

Effective leaders enhance organizational culture by fostering personal worth. By practicing self-awareness, recognition, integrity, and empathy, executives can create a positive, high-performing environment that drives both individual and organizational success.

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